• Paul Neal

5 Social Media Hacks for Busy Real Estate Agents

5 social media hacks to accelerate brand engagement

With showings, closings, and client meetings, it’s easy to let social media slip. But Facebook, Instagram, and even Twitter are critical tools to grow both your brand and your business. Creating content to engage and interact with followers is critical for lead generation, and it doesn’t have to drag on your valuable time.

“There are plenty of tricks and tools to help busy agents maximise their time on social media,” says Keller Williams’ social media strategist Marliese Gowin. Here are five social media marketing hacks you can use to take back time that you can dedicate to nurturing your clients and your database.

1. Plug in to Command for creativity

One of the best ways to make posting on social media more efficient is to tap into Keller Williams’ Command platform. In Command’s Designs workspace, agents can create personalised and beautiful marketing materials from professionally designed templates. It’s simple to make eye-catching social graphics or pull up an inspirational quote. Command's Design workspace is already available to Keller Williams UK.

Note: that Command will allow our agents to post and schedule their social media campaigns within 2020, allowing our agents to easily and effectively manage their posts and ads across their social media channels. Already being used in America, Keller Williams hopes to have all of the Command tools launched worldwide soon.

2. Plan ahead

Gowin recommends blocking out a part of every week or month on the calendar and dedicating that time solely to social. If you’re game to focus on social media once a week, spend one to two hours coming up with content and scheduling as many posts as you can ahead of time, she says. If you prefer once a month, it’s best to set aside two to three hours. Scheduling posts ensures that you won’t fall behind. “When posts are scheduled, if you get caught up – an appointment runs long, your kids get sick, or you want to take a vacation – you don’t have to worry about it,” she says.

3. Tap into Facebook and Instagram stories

It’s simple to make content through Facebook and Instagram stories, Gowin says, and the stories function is more forgiving than a formal post: stories can be off the cuff and casual. “It’s easy to make quick content, about your values, open houses,” she says, “and there’s a little bit more room for things not being fully polished.” Make it part of your daily habit to record a brief video of yourself updating followers on what’s going on with you and your business that day. It’s as simple as saying “I’m holding an open house right now, check out this (point to an amazing feature), stop on by,” Gowin says.

4. Be strategic with your content

Leverage everything you have, but be smart about how much you post at one time, says Gowin. If you have a series of professional headshots, for example, don’t do a photo dump and put them all on social media at once. Instead, split them into multiple posts. That way, “if you have a slow month, you can still have an active channel,” she says. Keep a list of ideas for evergreen posts, ones that you can run anytime. Possibilities include writing about a design and architectural element you love, how you specialise in old houses or create a Throwback Thursday post where you share an uplifting story about a house you sold. “It’s an opportunity to share your expertise and your unique story,” Gowin says.

5. Get the most bang for your buck

When posting on Facebook, Gowin has a hack to help make advertising budget go further. Agents advertising a property on Facebook with a Property Portal (i.e Rightmove or Zoopla) link and photos should promote the post and run it as an ad instead of “boosting” it, she says. Posts that are promoted as ads will be seen by more people who are likely to click on your link, giving your listing more visibility. When you run a boosted or promoted post, you can also scale back since that post will be active for several days. “You’re still reaching your audience, so you can stagger your content a little bit more,” she says

After a few weeks of experimenting with these five hacks, posting on social media should feel more seamless, Gowin says. Soon, you’ll start to see the benefits trickle down onto your business and brand.

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